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Tucson Hispanic Chamber of Commerce Launches Mentoring Campaign

Big Brothers Big Sisters of Tucson will partner with The Tucson Hispanic Chamber of Commerce to launch its "Future Business Leaders Mentoring Campaign" to recruit Big Brothers, Big Sisters, and Big Couples in January, National Mentoring Month.

Its goal is to recruit volunteer mentors to help young people achieve their full potential through professionally supported one-to-one relationships.

Big Brothers Big Sisters of Tucson "Future Business Leaders Mentoring" activities include: Goal setting, business shadowing, managing budgets, professional interviews, or any of the other fun activities sponsored by Big Brothers Big Sisters of Tucson, such as, bike riding, cooking classes, ball games, etc.

Big Brothers Big Sisters of Tucson is looking for volunteers from all walks of life. There is now an urgent need for men to volunteer as Big Brothers. It isn't easy being a kid these days. In these complex and confusing times, children need a caring adult to be a mentor and a friend — someone they can talk to, have fun with, and learn from. You don't have to change your life to change theirs. All it takes is a few hours a couple times a month.

To change the way kids grow up in Tucson visit Tucsonbigs.org or contact (520) 624-2447 for more information.

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Why is Cause Marketing Important?

Partnership Opportunities
As the fastest growing segment in advertising, cause marketing is helping corporations build valuable relationships with educated consumers. These relationships create loyal consumers who can identity with a company's philosophy, positioning, and branding. These partnerships affect the greater good of the community, while affecting the bottom line of the corporation.

Research shows that two-thirds of Americans report having greater trust in those companies aligned with a social issue. Protecting and providing a better future for America's children remains the public's top priority.[1999 Cone/Roper Cause Related Trends Report]

In addition
- 2 in 3 Americans say they would be likely to switch brands or retailers to one associated with a good cause, when price and quality are equal
- 8 in 10 Americans are more likely to purchase products associated with a cause they care about and support companies that commit to a specific cause for a long period of time
- 83% of consumers say they have a more positive image of a company that supports a cause they care about
- 92% of Americans believe it is important for companies to seek out ways to be good corporate citizens
- Consumers listed providing a better future for and protecting America’s children as their top public priority
- 90% of employees feel a strong sense of loyalty to their company when they support a cause