DID YOU KNOW?

Cause Marketing is Important?
Research shows that two-thirds of Americans report having greater trust in those companies aligned with a social issue. Protecting and providing a better future for America's children remains the public's top priority. [1999 Cone/Roper Cause Related Trends Report ]

In addition
• 2 in 3 Americans say they would be likely to switch brands or retailers to one associated with a good cause, when price and quality are equal
• 8 in 10 Americans are more likely to purchase products associated with a cause they care about and support companies that commit to a specific cause for a long period of time
• 83% of consumers say they have a more positive image of a company that supports a cause they care about
• 92% of Americans believe it is important for companies to seek out ways to be good corporate citizens
• Consumers listed providing a better future for and protecting America’s children as their top public priority
• 90% of employees feel a strong sense of loyalty to their company when they support a cause

Partnership Opportunities
As the fastest growing segment in advertising, cause marketing is helping corporations build valuable relationships with educated consumers. These relationships create loyal consumers who can identity with a company's philosophy, positioning, and branding. These partnerships affect the greater good of the community, while affecting the bottom line of the corporation.